Rinat Halon

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Archive for 'personalized image bank'

Due to an address mistake my CPP certification was late to arrive in the mail from the PPA. And when it arrived I realized that the frame I was going to use for it – was too small. I was going to buy a frame the right size, and then I saw a framed photograph sitting on the floor of my home office. It was a photograph I took when I was a photography student at the Ohio State University – one of my favorite shots to this day. It was a self portrait of my relationship with food at the time. I’ve wanted to hang this photo but couldn’t really find a good spot for it yet. And then it hit me – this self portrait needs to be behind the Certified Professional Photographer certification! It symbolizes perfectly where I came from – where I am today – and the journey that brought me here.

As I opened the back of the frame I saw how I put this frame together 20 years ago, and memories of that time came rushing back. I could feel the “me” I was 22 years ago, a young woman with a deep love to photography but with no idea how to make a future as a professional photographer. I could see me putting together this cheep plastic frame I must have found at the dollar store. The frame didn’t fit the size of the self portrait photograph perfectly, and I saw how back then I used the white paper that came with the frame – on its back side – to fill the space behind the photograph in the frame, using double sided tape to keep it all together. Then the memories of creating this photograph came back, from concept, to photographing using my first camera, the Canon AE-1 film camera. My college best friend Debra throwing the food at me and enjoying it a little too much (it’s ok, it was all part of the photo concept) in my small studio apartment’s living room. Developing this photograph in my college’s darkroom, seeing the blacks fill in on the pearl photo paper and bringing this self portrait to life.




When I placed the CPP certification over this self portrait, dusting off the worn out plastic “glass” of this old frame, I was in tears. Tears of joy. I could feel young Rinat in my heart, framing this self portrait as she was getting ready to take it to present at her college Photography 101 class, with no idea of where this road she chose will take her. “It’s ok”, I said to young Rinat in my heart, “You cannot even imagine where you will be in 22 years from now. Let me tell you: you will be standing in your beautiful home office. Your home where you live a joyful life with your husband who rocks Mike. Remember how you didn’t know how you will graduate with a photography degree because you were not accepted into the art school? Well, you graduated with a personalized honors degree in photography and visual merchandising. In the past 22 years you have been making a living as a professional photographer photographing internationally. And now you are also a certified professional photographer by the Professional Photographers of America – and you speak at their guilds.

So honey, rest your worry heart.

Everything will work out just perfectly.

And by the way – this self portrait you are framing? The whole series of these self portraits you created was chosen by your photography professor to be hung and displayed on the walls of the OSU Photography department. You did good my dear J

Remember this today when you don’t know what the future will bring. Remember where you came from. See where you are today. And as Rascal Flatts sings: “This much I know is true – that God blessed the broken road that led me straight to you”.

Recently I went on a beach getaway. I was walking on the beach, enjoying the beautiful view,  breathing in the smells of the fresh, clean Florida air, and enjoying the moment.

I was listening to the sound of the waves and the sea goals circling over my head when I realized I was hearing different languages spoken around me. I snapped out of my bubble and smiled as I recognized I was walking passed families speaking Russian, Japanese, Spanish and a few other languages I did not recognize. And then it hit me: everyone had a camera in their hands. They were all either taking pictures, or talking about the camera. I could tell some were frustrated; their photos were not turning out the way they envisioned. One couple I walked passed was speaking in English, and I heard the woman complain to the man “the camera is just not good enough”, she said as she sighed in sorrow. I looked the other way, wondering what they were all photographing. There was nothing there except the big blue ocean. The beautiful, living, breathing big blue ocean. The  ocean all these people came to enjoy, and relax, and re-charge by. But they were not doing that. They were all keeping very busy clicking away, and were getting frustrated when they could not seem to be able to capture the essence of the moment.

One of the things I talk about when I teach is when NOT to photograph. In this day and age with the camera equipment is accessible to anyone and everyone, it seems no one is living in the moment any longer. We are either capturing photos to be able to see them in the FUTURE, or looking through photos we captured as we reflect on the PAST. And then we wonder why the NOW, this moment in time, just seems to flee us so quickly.

That morning on the beach, me – the professional photographer – was the only person without a camera in her hands. Of course I brought a camera with me to the beach. But with years of experience and technical knowledge I know when it’s worth it to actually pull out the camera. The camera does not control my life, it’s a tool I control to capture a few special moments that are worthy of my time, energy and thought put into capturing them for prosperity sake.

The rest of the time, I choose to live NOW. And this seems to become a fleeting concept in the past few years since the photography equipment has become affordable and available to all. When we don’t realize is how much this affordable, available, easy to use equipment is costing us in time and energy. Because it’s only a piece of equipment. Think about how an airplane can safely take off and land when it’s in the hands of an experienced pilot in what seems to be a smooth, effortless motion (but we all know very well it is not). A camera follows the same concept. You can whiteness a professional photographer capture a beautiful photograph in what seems to be an effortless motion. But the same camera can become a time and energy sucker, frustrating experience when it’s in your hands if you do not know how to use this tool.

My suggestion? Get busy living life, and not capturing it. When you get somewhere decide to capture only a couple of shots, and then put the camera away. As the pilot says when the airplane takes off: “Sit back – and enjoy the ride!”.

Because that’s what life is about. Here is to a 2017 filled with beautiful, happy, relaxing and energizing NOW moments!



To find out more about the Photo Coaching for photographers I offer, including the “8 Weeks to Photo Goal! ” program CLICK HERE


If you are an amateur photographer who just wants to learn how to get better pictures CONTACT ME for more information about the photography classes I offer


For your office staff Photo Team Building activities   CLICK HERE


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To book one of my original, one of a kind entertaining, heart warming Photo Talks   CLICK HERE


To see some of the shots I took on Cocoa Beach, and more of my Travel Photography  CLICK HERE




Year round, photography is my profession. I am always thankful for that fact, and that this is how I have been making a living for the past 17 years.
But this time of year is when I reflect on what a miracle this is. Considering the fact that I never wanted to be a photographer. The only reason I took photography in college in the first place was because no other “real” classes were available my first semester in OSU. Who would have guessed that I would fall in love with this craft? That I would be lucky enough to capture life joys for clients in a way that would make them smile from the heart every time they look at these photos? That I would be able to reflect to people through my camera lens how beautiful they truly are, the beauty they just don’t see in themselves. Who would have guessed that I would have a box of tissues ready in my meeting room because every single one of my clients would shed happy tears looking through their wedding album for the first time?
Not me. I would have never guessed. And what I learned so far is that if I have to choose between money and love – I would choose love every single time. Because money can’t manifest love, but love sure can manifest money, and so much more. I am living proof of that, serving clients whom I love, and they love me. Clients who come back year after year allowing me to document for them their life’s milestones. From calming down a nervous young man before he pops the question, as I am there to capture that moment, to the joy of capturing engagement photos, to looking into the eyes of a stressed bride right before she walks down the aisle, holding her hand, and reminding her that her best friend is waiting for her at the end of this walk. And seeing a smile of relief on her face as she realizes I am right.
To sharing the joy of my client’s getting pregnant, and capturing all the wonderful memories of their baby’s first year. To fun holiday family portraits as their family expands.
To creating a photo marketing strategy for clients as they decide to take the plunge and start their small business. To sharing the joy of photography by teaching my clients how to take better pictures as we go on a group photo tour.
To chasing my client’s beloved pets around the studio to capture their pet portrait, to be invited to photograph wedding anniversaries. And birthdays. And high school senior pictures.
And this is just a partial list.

This time of year I feel that I am the luckiest woman in the world. Not having a family of my own at this point in my life, not being able to show off pictures of my children – I am SO proud to show off pictures of YOUR children that I photogrpahed!
I am grateful that I’m invited to witness, be part of, and capture all these incredible life moments you live. Thank you for trusting me with capturing your precious moments.
Becuase, to me – being your photographer, is nothing but a small miracle.
Happy Everything!
With love,

Please visit my WEBSITE to see the packages & pricing information for the different photography products and services I offer

lare format rinat

1999, Ohio State University, me in the photography Department women’s bathrooms, first selfi ever!



Remember when we were children and wanted to buy something? We had to physically GO TO the store. It seems almost surreal in today’s Amazonic reality, but that was reality not too long ago.

Let’s say you wanted to buy a cool Tshirt. One that all the other cool kids would want. So you went from store to store, WALKING, in search of the perfect Tshirt. You checked out window displays before deciding to go into a store. You walked into all the known chain stores, but couldn’t find what you were looking for. Then you saw a small store across the street, one you never entered before. It had a window display that attracted you to walk over, and you were welcomed by the store owner, asking you what you were looking for. After listening to you carefully he told you he had just the right Tshirt for you. He then proceeded to walk over to a hidden shelf and pull out the most awesomest perfect Tshirt you have ever seen.

What are the chances that you would have gone back to this store? Most likely, you would have made this YOUR store. This was back in the day when small business owner’s visual brand was visible.

Today the small business owner’s brand gets lost in the online shopping world. Window displays were replaced by web sites, and today online is the FIRST PLACE where a potential client meets a small business. IT REPLACED THE STORE FRONT. That is the place where the small business owner can intrigue (creative window display), connect on a personal level (ask what are you looking for?) and create a call to action (“I have the perfect Tshirt for you!”).


Unfortunately so many small business owners are unaware of their visual branding power. They spend so much money on SEO to bring traffic to their web sites. But once the potential client lands on the web site – those 15 seconds a potential client dedicates to decide if to stay or click away – they have nothing to connect to. Nothing makes them want to stick around. There is nothing there to intrigue them to know more, see more – and ultimately shop. What’s worst is, many times the thoughtless “let me just stick this photo on my web site, it didn’t cost me anything and looks kind of pretty” visual branding can literally turn potential clients away.

It’s because these photos don’t really show who you are.  Nobody really knows what you do, or understand the magnitude of gifts that you offer, the services that you provide, and the miracles that you make happen for your clients every day. But it is easy to fix. Here are my top 5 tips on creating relevant, intriguing, emotionally moving photographs that will help your business succeed:

Tip #1 – Listen to your heart – Paul Tillich said that “the first duty of love is to listen”. If you want to send a clear message to your clients, clarify first with yourself some key facts such as what are you selling? Why are you selling it? Who are you selling it to? Once you are clear about your “business being”, it much easier to figure out photographs that represent it well.


Tip #2 – Google your business – Now that you understand which photograph you want to represent your business see which image comes up in a relevant Google search. These are the pictures potential clients see first when they Google your business. Are these images you want to be associated with?


Tip #3 – From scratch or re-birth? From your newly acquired perspective check out the images you currently have on your web site. Do your images do you justice? Decide if you want to keep a few, and just revamp your site with more relevant, intriguing, action creating photographs. Or would you like to drop all the photos on your site and start from scratch? Either way, you should have a solid reason why you are keeping a photograph. Explain to yourself how this photograph is helping promote your business. If you convinced yourself – the photo stays.


Tip #4 – Which photographs WILL work for your business? Now that you figured out which photographs don’t work for you, it is time to decide on the photographs that will create a call to action for potential customers brought to your site by SEO. Which photographs will make them want to connect with you? In the Personalized Image Bank process I break down the image bank to three defined photographic areas. These three areas together create a complete visual of your business story. They are the professional portrait, the atmosphere shots and the scene captures. The atmosphere shots for example depict the environment you work from, where your business is located. What this does is create a visual connection for the client, so when they walk into your business they feel comfortable, like they were there before. This familiarity raises the trust a new customer feels towards the business, which in turn encourages moving forward to do business together.



Tip #5 – Be relevant –Today your web site is your store front’s window display. Make sure you stay current by updating your web site every time there is a change in your business. If an employee leaves, or a new employee is hired. If your business moved location, or if you painted your office walls purple. If you started selling a whole new product line – any of these changes need to appear on your web site. And a personal request from me – please ensure your portrait is current. You want clients to recognize you as soon as they walk into your business. If the portrait on your web site does not look like you any longer, it is time to replace it, as this can create trust issues for a customer who may wonder what else you may be hiding…




  • Rinat Halon, previously Walt Disney Imagineers In House Photographer, started researching the power of a photograph while working on her personalized honors degree from The Ohio State University in Photography & Visual Merchandising ,where she wrote the thesis “The Influence of photographic Images on Brochure Appeal for the Family Financial Management Program” (May 2001). For the past 17 years she has been photographing internationally portraits, weddings and magazine lifestyle. She started working on creating Personalized Image Bank™ for small businesses 6 years ago, creating proof of sustainability for this service. Recently she was accepted into the We Venture entrepreneurship program, where she is working on scaling the PIB service and product. Her goal is to create a new, personalized, affordable, visual branding option for small business owners worldwide. For more about the Personalized Image Bank CLICK HERE. To apply to qualify for the FREE Personal Styling Session for your small business visual branding CLICK HERE.

The PIB (Personalized Image Bank) service is dedicated for the needs of small and medium sized companies, who do not have a large advertising budget, and tend to use stock photos for their online presence. But the stock photos just don’t work.

Take Ford Insurance Agency for example. Small companies all have a story of how they got started – Mark’s father started the Ford Insurance  Agency many years ago, and Mark stepped into his shoes after his father’s passing.


Small companies always have a reason why they do what they do. Yes, to earn a living. But most of the time it is about so much more than money.

It’s about caring, and a personal connection. At Ford Insurance Agency some employees have been there for many, many years.  Karen, for example, has been there for 25 years!


Brook, her daughter is a 3nd generation employee at the agency. And she keeps a picture on her desk taken of her mother, herself and grandmother Pat who worked with Mark’s father at the agency many years ago.


These employees feel that the clients who they have known for two or even three generations are like an extended family.

Can a stock photo tell the story I just told you? No it cannot. That is why stock photos don’t work. They lack the personal touch.  That emotional connection that creates a call to action for a potential client who goes online looking for a service, and sees the photo of the actual person they will meet when they walk into the Fold Insurance Agency. That photo creates an emotional connection for the potential client, who now feels comfortable to pick up the phone and call Brook, Karen, Mark, or any of the other Ford employees. The PIB creates a much higher probability one will become a client, as in the small business world we all want to do business with people we feel comfortable with – people we know. And now, thanks to the PIB photos- these strangers become people you know.

I like to photograph people in their working space, where the client will walk into to meet them. This is where the other part of my college degree comes into place: The Visual Merchandising part. I walk into a space – an office in this case, and decide where I want to take the photo. Then – I reorganize the work space for the photo. It’s a running joke with my clients that after I’m done shooting they keep their work space as I organized it for the photo – they love it so much.

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Many work spaces are very small, and cluttered. Often I see the horror in my client’s eyes as they cannot imagine how I can get a good photo in that space. That is where the combination of my 17 years of education, knowledge and experience in professional photography comes together to create the perfect shot. Following the PIB protocol I invented, I am able to end up with a great, fresh, approachable photo – in this case for the Ford Insurance Agency Website’s “About” section.

You are invited to meet the Ford Insurance Agency team here

To see if a Personalized Image Bank is right for your company, SIGN UP  for a free consultation 

The next step after you book a session with me, is to discuss what to bring with you to your session. There are no set rules, but I do have some guidelines. Here is what I advise my clients on what to bring with them to the session:

  1. Apparel – generally speaking, the camera does not like anything with strips (horizontal or vertical). I shy away from big prints, as I want the focus to stay on your faces, and do not want the very cool shirt you are wearing to take attention away from you. I love colors and I think they photograph beautifully. A solid color shirt that compliments your complexion can illuminate a photo beautifully. The classic black is always a winner, as is the clean white. It all depends on the location (studio vs. the outdoors) and the purpose of your portrait. If you have a shirt, or an outfit that makes you feel like a million bucks when you wear it – it’s probably a good idea to bring with you to the session. I always tell my clients to bring more than options they need – it’s better to have more to choose from than not enough. And then I always laugh, as one after another my clients show up at my doorstep with a suitcase – makes me wonder what my neighbors are thinking…




  1. Hair and makeup – it’s a great idea to have your makeup done professionally before the photo session, and I highly recommend it. With that said, it is an additional expense to take into consideration. You can find makeup artist in the department stores. I have a few professional makeup artists I work with who will do a wonderful job not only to make you look better, but also to make you feel better. Professional makeup is also good for men portraits as it eliminates the shine on the face and head. Hair style is also important. You want to get a haircut not more than one week before the session – give your hair time to adjust and fall naturally. If you style your hair a certain way do not change it right before the session – you may not like it. If you want to have more than one hair style for your photos, and want to ensure your hair is perfect for the session, invest in a hair & makeup artist – it will be worth it.




  1. What else to bring? – Well, anything that pertains to the session. I once had a realtor come to the studio for a headshot on a rainy day. After we shot the traditional headshot, I asked her to take a few pictures with her umbrella – it matched her outfit perfectly! Guess which was her favorite photo of the session? Bring anything that will tell your story better, from your dog, to a necklace that is meaningful to you. At the end of the day, this is your portrait, to reflect this point and time in your life – how would you like to remember it?





Recently I created a Personalized Image Bank for Deb, a talented and caring massage therapist. We wanted to capture her Professional demeanor, alongside her personal connection with her clients & the relaxed and peaceful atmosphere Deb projects. We also wanted to reflect the growth in her business, as Deb is currently expanding, adding more massage therapists to work in her business.

Deb’s OLD photo she has been using is this photo (Photographed by Joseph Boy):



As she is now planning a shift in her business, giving fewer massages and concentrating more on running her massage therapy practice, we decided to capture her new portrait to reflect it, here is her NEW portrait:

soul 2 sole, personalized image bank, rinat halon


Deb posted the new portrait to Facebook, and started receiving remarks on it from her friends. A couple of her friends were very angry. Here are some of the quotes they wrote on her Facebook wall:

Joseph wrote: “I was looking forward to seeing what someone else. (A profession could do) in my non-professional opinion, your really need to tilt your head down a bit to showcase the jaw and hide the neck. The angle is all wrong… Since I have known you for a long time I under stand the subject of your character and know the photographer could do alot better to bring out the real you. (bring that sexy out, and when you have that natural smile your shots will be perfect) But really glad you are trying to see what some professionals can do”

Carol wrote: “… Good, but it could be more flattering. You look better in person. The eye of a camera is harsh. Also something else may fit your personality better. You have a lot of pizzazz that is not coming across here.”

Heidi wrote: “…Not sure if arms crossed (closed off) is what you’re looking for. Your personality draws people close to you and this is a little stand offish…”

And on and on it went. First of all I was blown away. I mean, I know everyone’s a critic, but it seems since the reality shows epidemic, many people feel it is ok to shame others in public. And that is unfortunate.

After reading the reactions, I went back and compared the two photos –the one Deb was using, and the new one we shot for her. They were definitely different. It actually looks like a different woman. In the old photo Deb is a sweet, smiley, massage therapist that is here to make your aches and pains go away. In the photo I shot she is a business woman – one with a vision and a plan. She is no longer the smiley sweet harmless woman – this woman in my picture, who is standing strong in front of you, will not take any crap from anyone. Now she is also looking you right in the eye – as oppose to her old photo in which she is submissive as she leans down on the table with her inner arms exposed – her sole purpose in life is to please you.  Now she is standing tall, running the show, and one more very important detail – she doesn’t need anyone to help her! She is definitely not being objectified and “bringing that sexy out” as Joseph suggested she should do.

Yes, I know it is 2015. Yes this type of woman – a strong woman- is still considered a threat to some people.

Others have a hard time with change.   Seeing Deb go overnight from the sweet massage therapist to a calculated business owner was too much for some to take. As Carol wrote” the eye of the camera is harsh”, and Heidi suggested arms crossed is not a good idea. What they were really saying is: please don’t change. People have a hard time handling change in other people, as it may change the relationship with the changed person, and they like the relationship the way it is. Another thing is that a change in one person reflects on people in their lives, since sequentially it gives them a chance to turn the mirror on themselves and see if they are happy with whom they are. They may feel threatened by Deb’s advancement in life; they may feel they are not good enough. Either way – they deal with it as one would when feeling threatened – they just want it to go away.

When I sat with Deb and asked her to tell me the difference between her two photos, she saw some of the things written in this post right away. Other things I showed her, and she was surprised at first, yet agreed with me. The bottom line is that she is very happy with the pictures I took for her, and since she is the client – that is what’s important. What’s more, it is going to be interesting to see what type of clients Deb will draw using her new photo, as opposed to using her old photo. One thing is for sure – it will be people who appreciate a smart, strong, caring & professional massage therapy business owner.

To see more photos from Deb’s Personalized Image Bank click here: http://rinathalon.com/soul-2-sole/  , and here is my favorite shot from that session:

rinat halon deb woodrow

When I worked as an Imagineer at Disney my favorite ride was at Epcot – “Spaceship Earth”. I loved seeing the development of civilization. But to me, the ride was always about the development of communication. First through men carving symbols on their cave walls, to Greeks communicating through the written letters printed on papyrus, to communicating through the invention of Morse code – to now days communicating through computers. And then, at the end of the ride – there was the future – two kids living on opposite sides of the world communicating live through the computer.

Well, as I was working at Disney that future fast became a reality in the present – and we needed to update the ride accordingly.

We tend to forget there was a time before the World Wide Web. It has been nothing short of a miracles event in our lives. Being able to connect and communicate globally changed everything – from how we shop, to how we learn – to how we travel.

There is, though, one thing we lost in this transformation in communication – and that is the personal connection.

When I was a child shopping meant having to walk down the streets of the busy city I grew up in, and deciding which store to go into and spend my money. My decision was based on the window displays – visual form of communication. But there was also another secret factor that made me decide to shop in one store and not in another – that very secret factor that could sway my decision was – who was the store owner. There were people behind that window display. Real people. The nice man at that corner vegetable stand who always made sure I chose the best tomatoes. The elegant woman at the clothing store who I trusted to help me decide which skirt makes me look skinny.  The sweet grandmother who always gifted me a cool light up pen something or another when I bought school supplies from her, while telling  me stories about the old neighborhood.

These people all had a personality I connected with. They all made me feel comfortable, and made me want to keep coming back . Even though at the time I didn’t know what it was called – they made me want to do business with them.


The first time I realized that personal connection was lost through all the greatness of the World Wide Web was when I moved 5 years ago. I now lived in a new area, and had to find new places to do business with. I needed a new doctor, new dentist, new accountant – new everything! So I went looking online. Quickly I realized I am looking at the same photos over and over. At the time, the popular image bank photo used by small and medium size companies was the child with the painted hands. One version or another of it – but the dentists, the doctors, the accountants – they all had the same image! I could not find a photo of the business owner, or if I did it was a terrible photo, sometimes wearing dark sunglasses and/or a baseball cap. If there was a good photo I could tell it was about 20 years old by the style of the photograph. Is this who I will meet when I go in?

Being a professional photographer, it got me thinking about photography as a means of communication. I Googled photography communication and found very little, if anything at all, about the subject. And that is when I realized I am entering an uncharted territory.

I pulled out my college thesis “The Influence of Photography on Visual Merchandising”, and after dusting it off (who actually reads it after they write it?) I referred back to my research. The research did support the thesis that said relevant photographs implimited into marketing and sales materials raise the interest in the product sold more than if just using graphics.  Not being able to find a definition for Photography Communication I decided to invent one. It took a few weeks, and the definition became a reality: My definition of Photography Communication is: “The sweet spot where the viewer meets the photograph, and that meeting creates a call to action.”

The photo of the child with the painted hands I kept coming across was supposed to create a call to action for me – cute child, beautiful colors. It was a perfect photograph. That was also its problem – it was a perfect photograph. Too perfect. The child was too perfect, and so when the viewer met that photograph – as I did – it was not in the sweet spot – and thus no call to action was created – I did not contact the business that used that photograph wanting to know more about their services.

That child was not the dentist. He was not the lawyer’s son. He was not the child that came to get his finances straightened out with the accountant (better start early, right?). He had nothing to do with the business he was advertising.

For the big brand names that does not matter as much – For one, we buy and use their products for other reasons. Secondly – they have the advertising budget to find a kid that for the right price will swear the lawyer, dentist and account are all his fathers (think of McDonald’s photo ads – we like the smiley happy kids portrayed in them).

But for the small business owner that approach doesn’t work. Their personal story gets lost – and with that the emotional connection (the “sweet spot”) that communicates to us we want to use their services and not the competition’s.

A photograph is a very powerful communication tool. The Personalized Image Bank came to life when I realized that is the solution to this visual communication breakdown. It is very simple concept actually – telling the small business’s story through professional photographs. Losing the unrealistic perfect photograph – finding the true story behind the people who created the business. People do business with other people they respect and like –not with a sterile image.

The Personalized Image Bank is my own innovative concept, and I provide these services exclusively to small and medium size companies, with understanding they have a small advertising and marketing budget.  Especially companies who have a lot of competition (ok last time I swear) like lawyers, doctors and dentist, for example. I streamlined the creation of the Personalized Image Bank through a creative process which was based on what I learned as an Imagineer – that’s why I always say Walt taught me how to do this.

So far I had the opportunity to create a Personalized Image Bank for restaurants, spiritual teachers, law firms high tech companies and non profits – among others. I love figuring out how to translate that companies’ story into a photograph. One photograph. A capture in time. The photograph that makes a potential client browsing the World Wide Web STOP (the viewer meets the photo) – and say “I want to know more about this company (the sweet spot) – and call, or fill out the information request online form (the call to action). It is by far the most rewarding way I could utilize my 17 years photographic education, knowledge and experience. Hearing the positive feedback from my satisfied customers, the proud owners of a Personalized Image Bank – is the icing on the cake.

Last but not least – if you read this far I know you are asking yourself “What’s up with the dog?” Yes, I am referring to my logo. Anyone I ever spoke with about the Personalized Image Bank wanted to know at one point (and waited till the end of the presentation if they were polite enough) “What is up with the dog?”

I will be happy to tell you what is up with the dog. And yes, there is personal story behind it. My only stipulation for telling the story of my logo is – you have to meet with me to hear it.


To learn more about the Personalized I mage bank service and product, and how it can benefit your business, contact me for a complimentary no obligation consultation.