Rinat Halon

Photography ideas and information you need to give you results you desire.

Congratulations! You did it! You are now Mr.  & Mrs.!!!

The photographer sent you a link to the online gallery for you to choose photos for the album. You use your Smartphone to choose the photos.

A few weeks later the photographer emails you the album layout design for approval. You view your album on your Smartphone again. You email the photographer back that the album is approved. And you cannot wait to see it.

Another couple of weeks go by and you to pick up your album from the photographer. The album is perfect, of course. After all, you approved it. You take the album home and start showing it off.

001

Then you realize there is a small stain on your husband’s shirt sleeve. You never saw it until now. Another thing you realize all of a sudden is that on your engagement album you had the photographer write your nickname. On the wedding album you had the photographer write your full name. Now your engagement and wedding albums don’t match.  Oh well, you’re just going to have the photographer fix all this and produce a new album for you. Right?

Wrong.

In this day and age we are so used to the disposable world we live in. We are also used to doing everything fast, on super multi tasking mode. Everything is replaceable, so we don’t pay our full attention to almost anything. Why bother? If it’s not right – we’ll get a replacement.

And yet, the art of creating custom designed albums is still something that takes time and effort.

When I design an album, first I start with retouching all the pictures that go into the album. I hand retouch each single photo, a task that can take me between half an hour to an hour for each image.

003

Once retouching is complete, I move on to designing the album, taking into careful consideration the storyline, composition and page layout. This task, depending on the album size, can take between 8-12 hours of work – that is – to design one album. My goal is to create an outstanding art piece that supersedes the previous one I created – every single time.

019

When I email the album layout to be approved by the couple, it is their turn to pay full attention to this art piece I am creating for them. Unlike other purchased art, the couple has a say in the creation of this one. They can ask to change a page layout, a background color, or to remove a pole that appears to be “growing” out of uncle Ad’s head.  This is their chance to make sure I did not miss anything that is important to them. Because as with any art work – once this album is printed – it is final.

I ask my couples to take the time, sit in front of the biggest computer screen they have and slowly go over the album details. Make sure they are absolutely happy with it before they turn back to me and approve it.

Because, as the years will go by – this album will stay the reflection of their special day. And the album, as is their love – is not replaceable.

Cover* The photos in this post are some of the album pages I designed for Gabrielle & Bob, who were married at 71 years young at the beautiful Heathrow Country Club. Love these two, Happy Ever After to you love birds!