Rinat Halon

Photography ideas and information you need to give you results you desire.

Going to Vegas to create 10 branded lifestyle portraits as part of a Photo Marketing Strategy for some of Elite Marketing Pro‘s top clients during their No Excuses 8 Summit presented me with quite a challenge. How do I convince 10 strangers who never heard of me before to trust that I know how to create a branded engaging relevant photo for them to connect with their target audience?

Well, lucky for me, I like challenges. So it took some serious logistics, phone meetings across time zones (and one Skype meeting with Japan), but we came out to Vegas with a plan – and the relevant props – to help us create a branded lifestyle portrait THAT ROCKS! Here are some of my favorite shots from this non stop – running around – location scouting – dragging equipment – capturing some great shots.

And no, I don’t have any photos of how I was asked politely by a police officer to leave the property. Twice. During a photoshoot. What can I say – it happens to all photographers at one point or another. To some photographers more frequently than others, but we won’t get into that.

#WalkAMileInHerShoes was what I thought when hearing @Brandy Shaver’s “Why”. Why she is in the online marketing business, and how she got there. Immediately I thought of the location scouted earlier that day, and when we went there I placed her shoes – oldest to the newest pair (Brandy is carrying in her hand) in the spotlight the sun provided (thank you sun!). Here is a sneak peek from her #PhotoMarketingStrategy .

 

Dr. Jim Storhok online business is all about NOW! I wanted his #PhotoMarketingStrategy to reflect his always moving forward – and in the opposite direction of #TheEasyWayOut . Here are a couple of  shots from his #Photoshoot

 

So…we were having SO MUCH fun on this #Photoshoot ! Vicki Sowa was sooooo surprised when that champagne bottle popped, I could not have planned her expression better! PERFECT for #branding her business tagline – Celebrate every moment! Here is a sneak peek from her #PhotoMarketingStrategy

 

Cary Gammon loves playing golf. He also loves helping people through his online business. We combined these two loves by writing Cary’s marketing cornerstones he teaches his clients – on golf balls. Here is a sneak peak of his #PhotoMarketingStrategy 

 

In #PhotoMarketingStrategy it’s all about translating the brand’s background story into a compelling photo. With Ed & Brenda Zimbardi I got them to talk about the years they have been together, about their children and how they met – and soon enough they were smiling from the heart. Which was perfect – because everything they do is from the heart. Including running their business. See more about Ed and Brenda on their website here:http://edzimbardi.com/about-ed/

 

“Dance like no one’s watching” is Fusano Nagashima – Live Your Life ‘s motto – and she walks her talk. With no warning, she broke into this beautiful dance in the hotel lobby! Of course, my camera was ready because it was part of our #PhotoMarketingStrategy Skype discussion before we met for the #PhotoShoot 

 

Whit and Cari Higham just LOVE being together – good thing, as this couple works together, too! In their #PhotoMarketingStrategy I wanted to reflect their fun, joyful relationship to their potential clients. Aren’t they cute? Check them out at http://whitandcarihigham.com/

 

This Texas power couple are all about healthy eating! When creating a #PhotoMarketingStrategy for Josh and Heather Glaze I wanted to have a “fresh” twist to their #PhotoShoot. What’s fresher than grapes on the vine, and some outdoor air? Here is Heather and Josh’s Sneak Peek, Check them out at http://heatherglaze.com/

 

When Joe Petri explained to me the meaning behind his #SpartanResurgence concept, I knew he had to bring the shield he owns to our photo shoot in Vegas. And, as any good superhero would do – he brought it! Here is a sneak peek from our #PhotoMakretingStrategy photoshoot

 

Courtney Hackman loves to travel, so when creating her #PhotoMarketingStrategy this past weekend in the #NES8 we enjoyed incorporating some fun travel shots. Because having your own #SmallBusiness is all about the journey, not just the destination! Here are a few of my favs from this #PhotoShoot

For me, the biggest accomplishment in these photoshoots was not how great the shots turned out, or how accurately they represented these small businesses. Even though these two facts were highly important, of course. To me, what was most important is at the end of each photo shoot the client turned to me and said “This was fun!”. Most of them went from not really wanting to have their photo taken – to by the end of the photoshoot feeling they had a great experience.

And that, right there – is the magic powder that creates great photographs.

Here are some fun behind the scenes photos of our intense 10 back to back branded lifestyle photoshoots in Vegas. BTW, these shots were taken by my assistant – my wonderful boyfriend Mike who took time off his busy schedule to come out and help me, holding the reflector and dragging lights all over God’s creation. First time I ever had a pilot as my assistant…what can I say? I am a #LuckyGirl